How fitting that with the international marketplace of syndication — NATPE — starting Monday, Jan. 27, 2014, in Miami Beach, word came this week that Ellen DeGeneres’ daytime talk show has been sold to China.
Writes George Winslow in B&C, "Warner Bros. Worldwide Television Distribution has inked a deal for ‘The Ellen DeGeneres Show’ to be carried on Sohu Video, a major online video service provider in China. The studio is billing the agreement as the first U.S. daily talk show to be carried in China."
The story continues, " ‘We are thrilled that ‘Ellen’ will now be seen in China and is the first U.S. talk show available there,’ added Jeffrey R. Schlesinger, president, Warner Bros. Worldwide Television Distribution."
In a Q&A on the NATPE website with VideoInk, NATPE CEO Rod Perth was asked, "The slogan for NATPE 2014 [in] Miami is ‘No Barriers. New Business.’ In a few words, please expand on that."
ROD PERTH: There have been barriers between the linear and digital worlds in the past, and they have largely existed within silos that didn’t understand one another. Our theme is focused on the breaking down of those barriers. There should be no barriers to meeting the right people, developing new business possibilities, and then monetizing them. That’s really the heart of it, and that’s why everyone comes to these kinds of events. We think we’re unique because of the incredible diversity of the people we are focused on attracting, and we are pretty proud of what we’ve been able to accomplish so far.