Lindsey Vonn, a star of downhill skiing who pulled out of the Sochi Olympics because of an injury, will be going to the Winter Olympics after all, but as a commentator for “Today” and NBC Sports, reports Bloomberg.
Vonn will also host a live chat with fans on Facebook. For NBC, scoring Vonn as a commentator may help the network recover some of the billions it’s spent on Olympics broadcast rights, with the company shelling out $4.38 billion to retain rights through 2020. NBC had been planning to heavily promote Vonn as a competitor before she withdrew from the Games.
Vonn, who has sponsorship deals from companies including Procter & Gamble and is a four-time World Cup overall champion, was seen as the most marketable star of the Olympics, the piece notes.