MSNBC has deleted a tweet that ventures into racially sensitive territory after receiving complaints from conservatives, TheWrap.com reports.
The tweet, posted Wednesday, refers to an upcoming Super Bowl ad for Cheerios, and says: “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family."
"Conservatives took offense, and many began tweeting pictures of their multiracial families. ‘Self-unaware overload,’ wrote Twitchy founder Michelle Malkin," TheWrap reports. "MSNBC quickly backtracked and deleted the offending tweet. The social media account apologized, tweeting that it didn’t reflect the network’s position."
@msnbc tweeted this apology: “We are deleting the earlier offensive tweet. It does not reflect msnbc’s position and we apologize."
MSNBC.com Executive Editor Richard Wolffe later tweeted about the controversy, writing: “The Cheerios tweet from @msnbc was dumb, offensive and we’ve taken it down. That’s not who we are at msnbc.”