Sunday’s prime-time broadcast ratings were a lopsided affair, with one network topping the combined total for all the other broadcast nets, based on Nielsen overnights for the key 18-49 demo.
TVbytheNumbers.com reports that Fox, which got a jump-start from the NFL playoffs, was the runaway ratings champ, averaging a 6.6 rating in the demo for prime time. The competition — NBC, ABC, CBS and Univision — averaged a combined 5.0.
The end of the NFC wild card game between the San Francisco 49ers and the Green Bay Packers helped get prime time off to a good start for Fox, which averaged a 13.3 rating in 18-49 for the 7 p.m. half-hour, when the game was still on, and a 12.1 from 7:30-8 p.m., with programming consisting of the tail end of the game and the wrap-up show, "The OT." It helped that the outcome of the game came down to the final play, with the 49ers winning it on a last-second field goal.
Leading out from football, Fox’s "The Simpsons" got a big bump, averaging a 5.2 in the 18-49 demo, up 49% from the previous original, which aired Dec. 15. The report notes that Fox’s lineup of animated shows all began 7 minutes late, and substantial adjustments can be expected.
Fox’s "Bob’s Burgers" turned in a 3.2 average in viewers 18-49, up 33% from the Dec. 15 installment; "Family Guy" held steady with a 3.0; and "American Dad" delivered a 2.5, up 4%.
Second-place NBC had a 1.3 in 18-49 for its two-hour "Dateline" and a 2.0 for the two-hour "Best of Late Night with Jimmy Fallon" prime-time special.
Third-place ABC actually had some good ratings news: a season high for "America’s Funniest Home Videos," with a 1.6 in adults 18-49; and a 13-week high for "Revenge," with a 1.8. The one-hour special "The Bachelor: Countdown to Juan Pablo" also scored a 1.8, while "Betrayal" settled for a 0.8.
The CBS lineup was down, including a season-low 1.2 average for "60 minutes" in viewers 18-49, down 43% from the previous original; a 1.4 for "The Good Wife," off 13%; and a 1.5 for "The Mentalist," down 17%. A repeat of "Elementary" delivered a 1.0.
For prime time overall, Fox’s 6.6 average in the 18-49 demo was the class of the field, followed by NBC (1.6 average), ABC (1.5), CBS (1.3) and Univision (0.6). Fox held a big advantage in total viewers as well, averaging 17.8 million to lead CBS (8.3 million), NBC (5.8 million), ABC (5.8 million) and Univision (1.9 million).