The Weather Channel has mounted an offensive against DirecTV. Writing on the Los Angeles Times’ Company Town blog, Joe Flint reports that the move comes amid concerns that the pay-TV provider will drop the network when the current contract extension expires Tuesday.
In a statement, David Kenny, chief executive of Weather Co., the parent of the Weather Channel, said: “For DirecTV to take us off their lineup would be deeply irresponsible to its customers who not only count on the Weather Channel on a day-to-day basis, but depend on us before, during and after severe weather events."
Weather Channel is asking DirecTV viewers to call their senators and congressmen to ask them to keep what the network describes as “this critical public safety resource” in the DirecTV lineup, according to the story.
Flint writes: “The two sides are divided over financial terms, people familiar with the matter said. The Weather Channel, which is increasing its spending on weather-related programming and recently hired "Good Morning America" weatherman Sam Champion to host a new morning show, is looking to boost the fees it gets from pay-TV distributors.”
While the Weather Channel only charges about 13 cents per month per subscriber, much less than entertainment networks such as USA, its audience is much smaller, prompting DirecTV to balk, Flint points out.