Consumers are becoming increasingly frustrated with the proliferation of TV programming services, mainly because it’s hard to figure out where to find what they want to watch, Advertising Age reports. But at least one company — TiVo — says a solution is on the way.
Here’s a video from the recent Consumer Electronics Show in which TiVo’s Tara Maitra, senior VP and general manager, content and media sales, talks about what her company is doing to address the problem:
How much did TIVO pay for that ad!!