Travel Channel has named a veteran programmer as its senior vice president of programming and development. The channel announced today that Ross Babbit is stepping up to the post.
Babbit has "guided the creative and editorial direction at the network during the past few years, and has been influential in the brand’s evolution and growth," the channel said in its announcement.
Travel Channel President Shannon O’Neill said in a statement: “Travel Channel’s mission is to deliver programming that embraces and celebrates travel as a passionate lifestyle category. Ross has contributed to our success through winning shows that have increased the network’s audience of upscale, educated and highly valued viewers. With his expanded role, he’ll work with all the talented individuals at Travel Channel to grow our viewership through innovative formats and our team of engaging, expert hosts.”
The channel, which is in more than 94 million U.S. television households, is one of three fully distributed television networks owned by Scripps Networks Interactive, which also owns and operates HGTV, Food Network, DIY Network, Cooking Channel and Great American Country.
Babbit will be based at the network’s headquarters in Chevy Chase, Md., and will report to O’Neill.
The announcement also notes: "Andy Singer is stepping down after serving two years as general manager, helping to build a solid foundation for Travel Channel, and paving the way for some of the network’s most popular programs to date."