CNN has announced it is canceling the ratings-challenged "Piers Morgan Live."
" ‘CNN confirms that "Piers Morgan Live" is ending,’ the network said in a statement,’ reports the CNN Money website, adding, "The date of the final program is still to be determined."
The show could be gone as soon as next month, Morgan told The New York Times in a piece written by media columnist David Carr, who broke the story of the show’s cancellation.
" ‘It’s been a painful period and lately we have taken a bath in the ratings,’ [Morgan told the Times], adding that although there had been times when the show connected in terms of audience, slow news days were problematic. ‘Look, I am a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it,’ he said. ‘That’s run its course and [CNN President Jeff Zucker] and I have been talking for some time about different ways of using me.’ "
Writes Politico media blogger Dylan Byers, "Zucker took the helm at CNN at the beginning of 2013 and has since brought incremental change to the network, including revitalized news programs and a new emphasis on films and documentary shows. Prime time remains the one area where Zucker has yet to implement substantive change, a new 10 p.m. roundtable program with Anderson Cooper notwithstanding.
"In October, Zucker hired ‘Nightline’ anchor Bill Weir from ABC News, raising speculation that Weir might replace Morgan in the nine o’clock hour. CNN sources denied those reports at the time."
Byers also notes, "Morgan’s ratings, though never strong, hit all-time lows in recent weeks. Tuesday night’s 50,000 viewers in the 25-to-54 demo were the second-lowest of his entire three-year tenure. On most nights in recent weeks he’s brought in just one-third as many total viewers as MSNBC’s Rachel Maddow and one-sixth as many as Fox News’ Megyn Kelly."