NBC’s Olympics Coverage Tops Last Winter Games as Rival Nets’ Programming Sinks

Feb 18, 2014  •  Post A Comment

NBC’s prime-time coverage of the Winter Olympics Monday night — the 12th night of the Games in Sochi, Russia — drew better ratings than the equivalent night of the Vancouver Games four years ago, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that last night’s Olympics coverage averaged a 5.6 rating in viewers 18-49 from 8-11 p.m., 4% better than the 5.4 delivered on night 12 of the 2010 Games. But the number was down 14% from a 6.5 for NBC’s Sochi coverage a week earlier.

As NBC rolled to another easy win for the night, programming on ABC, Fox and CBS was down. CBS aired mostly reruns but tried out a fresh installment of "Intelligence," which fell 8% from last week to a 1.2 average in 18-49.

ABC saw its two-hour "The Bachelor" equal its series low with a 2.2, slipping 4% from a week ago in viewers 18-49. "Castle" also matched its series low, falling 19% from its most recent original installment to a 1.7.

Fox’s "The Following equaled last week’s series low with a 1.7 average in the 18-49 demo, while "Almost Human" matched last week’s 1.6.

For prime time overall, NBC’s 5.6 average in adults 18-49 was the runaway leader, followed by ABC (2.0 average), Fox (1.7), Univision (1.3) and CBS (1.2). NBC racked up 23.5 million total viewers, well ahead of ABC (7.7 million), CBS (5.3 million), Fox (5.2 million) and Univision (3.3 million).

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