Onetime Ratings Juggernaut Sinks to a Historic Low

February 28, 2014  •  Post A Comment

Thursday’s prime-time ratings saw one long-running show make history — and not the good kind. Based on Nielsen overnights for the key 18-49 demo, Fox’s "American Idol," which once ruled the airwaves, delivered the lowest number in its 13-season history.

TVbytheNumbers.com reports that "Idol" delivered a 2.3 average rating, as Fox finished a distant third overall among the broadcast nets. The number was down from a 2.4 a week earlier — which at the time was also an all-time low for the show.

Leading out from "Idol," Fox’s "Rake" managed only a 0.8 in the 18-49 demo, falling two-tenths from a week ago.

The top show on broadcast prime was CBS’s "The Big Bang Theory" with a 4.9 in viewers 18-49. While that number was down three-tenths of a point from the show’s previous original episode, it was enough to help push CBS to a narrow win for the night over ABC.

CBS appeared to get a boost from a time-slot swap between "Two and a Half Men" and "The Crazy Ones." "Men" delivered a 2.5 average in 18-49 in its new 9 p.m. slot, rising six-tenths from its previous original episode, which aired at 9:30. "Crazy," now in the 9:30 slot, ticked up two-tenths to a 1.9, topping its 9 p.m. airing two weeks ago.

Also on CBS, "The Millers" was up two-tenths in viewers 18-49 from two weeks ago with a 2.8 average, while "Elementary" slipped two-tenths from its previous original to a 1.6.

ABC made the race interesting with strong showings for its returning dramas "Grey’s Anatomy" and "Scandal." "Grey’s" came back from hiatus to a 3.0 average in 18-49, up three-tenths from its previous original, while "Scandal" ticked up one-tenth to a 3.3. But the 8 p.m. special "Countdown to the Oscars" managed only a 1.0.

NBC settled into a tie for fourth place with Univision, as its Olympics buzz appears to be wearing off. "Hollywood Game Night’s" 1.2 average in the 18-49 demo was the network’s best number, followed by "Parenthood" with a 1.1 and both "Community" and "Parks and Recreation" with 1.0 averages.

For prime time overall, CBS’s 2.5 average in viewers 18-49 was just enough for the win, topping ABC (2.4 average), Fox (1.5), and NBC and Univision (both 1.1). CBS also claimed a win in total viewers, averaging 10.5 million to lead ABC (7.8 million), Fox (6.6 million), NBC (3.2 million) and Univision (2.8 million).

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for american idol logo.png

One Comment

  1. Oh, how the mighty have Fallen Idol.

Your Commment

Email (will not be published)