Most television viewers still find new shows the old-fashioned way, according to a new study. The research from the Consumer Electronics Association found that channel surfing remains the preferred method, MediaPost reports.
Changing the channel earns a 50% preference number from consumers, the study found. The next most popular methods are on-screen program guides and television promotions, with a 47% preference rating, and word of mouth, at 34%, the story notes.
The report adds: “Other research shows that slightly more than half of consumers — 53% — say they skip TV commercials. Almost 80% of online U.S. adults obtain video content from traditional television programming — cable, satellite or fiber-to-the-home (telcos). Next comes DVD/Blu-ray discs, 66%; free video streaming services, 47%; and paid video streaming services, 37%.”