"The Seattle Seahawks dominant performance in Super Bowl XLVIII, defeating the Denver Broncos 43-8, the largest margin of victory in a Super Bowl in 21 years, was watched by an average audience of 111.5 million people, more than any television program in U.S. history, surpassing the previous mark of 111.3 million set by a much more closely contested Super Bowl XLVI (New York Giants-New England Patriots) on NBC. The game is also now the most-watched program ever on Fox, breaking the 111.0 million viewer mark the network set for Super Bowl XLV (Green Bay Packers-Pittsburgh Steelers). Three of the last four Super Bowls set average viewership records."
This announcement was made this afternoon, Feb. 3, 2014, by Fox Broadcasting.
The article continues, "Super Bowl XLVIII posted a 46.4/69, matching the household rating and share for Super Bowl XLVII (Baltimore-San Francisco) a year ago, according to fast national figures issued today by Nielsen, and both, along with Super Bowl XVIII and XIX tie, as the seventh highest-rated Super Bowls ever."
The announcement also says, "The record-breaking trend also extended to the PEPSI SUPER BOWL XLVIII HALFTIME SHOW, with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers perform. That figure surpasses the 110.8 million delivered by Beyonce last year and the prior record of 114.0 million set by Madonna two years ago.
"Live coverage of Super Bowl XLVIII was also available in the U.S. on a Spanish language channel, FOX Deportes, for the first time ever and on digital platforms via FOX Sports GO and FOXSports.com. FOX Deportes averaged 561,000 viewers, the most-watched non-soccer sports event in Spanish cable history. The live stream averaged 528,000 viewers to become the most-watched live stream of a single sports event in history. The contributions of FOX Deportes and the new media outlets raise total viewing of the Super Bowl on an average minute basis to 112.6 million viewers. (Streaming information reported by Adobe Analytics.)"
And here’s a good trivia question. What market had the highest ratings for the game? Hint: It was NOT Seattle, Denver, or any of the nation’s top 5 markets.
According to the Fox announcement, the answer is "Kansas City led all markets with a 58.1/78, followed by Seattle (56.7/92, the market’s best Super Bowl performance ever), Indianapolis (53.9/74), New Orleans (53.2/72), Tulsa (52.9/71), Las Vegas (52.5/75), Portland (52.4/82), Knoxville (52.3/68), Jacksonville (52.0/68) while Denver (51.4/83) and Tampa (51.4/71) round out the Top 10. Host market New York delivered a 50.5, its best Super Bowl rating since 1987 (Super Bowl XXI: Giants vs. Broncos, 53.4)"