Nickelodeon announced plans today for a venture that will expand the universe of "Dora the Explorer." The cable channel has joined forces with bilingual educational toy maker Smart Play, LLC, for a line of dual-language preschool learning toys inspired by the cartoon character.
The new product line, developed by Smart Play, will include electronic learning toys and educational games. The line will feature the Dora Explore & Play Pad, the Dora Explore & Play Mat and the Dora Trace & Learn projector.
Manuel Torres, Nickelodeon’s senior VP for Global Toys and Publishing, said: “Smart Play, LLC, is renowned for making incredible products and they have done a remarkable job creating entertaining and affordable toys featuring the beloved Dora the Explorer. These products make education fun and entertaining, while providing kids with an interactive bi-lingual play pattern.”