The Reviews Are In: The Best Super Bowl Ads — as Voted in the Annual USA Today Poll. They Warm the Heart and Bring a Smile to One’s Face. We Have the Top 10. And the Game Itself? No.

February 3, 2014  •  Post A Comment

"This puppy just couldn’t lose. Budweiser’s precious puppy has pranced off with the best-of-breed ribbon for Super Bowl commercials," writes Bruce Horovitz in USA Today.

The story reports: "Never mind that it aired with just two minutes left in a dog of a game. For the second consecutive year — and the 12th time in the past 14 years — Anheuser-Busch has earned one the most coveted of U.S. advertising honors, winning USA TODAY’s consumer-judged Ad Meter for Super Bowl commercials."

The story adds, "For the 26th consecutive year, USA TODAY’s Ad Meter reached out to consumers to vote for their favorite Super Bowl commercials. This online audience of 6,272 preregistered panelists voted from across the country."

Here’s a chart of the top 10 Super Bowl ads, along with their scores. Following that we have all of the top-10 commercials. After that, we’ve added the lowest scoring ad from the Super Bowl, which was the Budweiser spot about its Bud Light having a new bottle with a twist top. It only scored 3.89 on the USA Today ad-meter poll. Enjoy them all.

Company Spot Quarter Score
Budweiser Puppy Love 4 8.29
Doritos Cowboy Kid 4 7.58
Budweiser Hero’s Welcome 3 7.21
Doritos Time Machine 1 7.13
Radio Shack Phone Call 1 7
Hyundai Sixth Sense 1 6.87
General Mills Cheerios Gracie 1 6.75
Microsoft Technology 4 6.65
Coca Cola Going All the Way 4 6.42
Pepsi Soundcheck HT 6.3

And now, the lowest ranked ad on the Super Bowl:

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