The highest-rated program on television Sunday night wasn’t the Olympic Games from Sochi, Russia — and it wasn’t on broadcast. The Hollywood Reporter’s Live Feed reports that, for the second consecutive week, AMC’s "The Walking Dead" won the key 18-49 demo Sunday night.
"In the second episode of its midseason run, the AMC drama was Sunday’s top performer among adults 18-49, averaging 8.7 million viewers in the key demographic," THR reports. "That’s down from the premiere’s 10.4 million — but enough to lock in a win against NBC’s Sochi coverage."
The AMC show beat the Olympics by almost 30% in the demo, the report notes.
"Among total viewers, The Walking Dead pulled 13.3 million at 9 p.m. The Winter Games, with an average 21.3 million, again easily surpassed the series in viewership," the story adds.
The piece also reports: "’The Walking Dead’ had bigger competition in its second outing, facing both Sochi and the NBA All-Star Game. Post-show ‘The Talking Dead’ averaged 4.8 million viewers and 3.1 million adults 18-49."