CBS Corp. announced today that it has named a veteran of the company as its new chairman of CBS Entertainment. Promoted to the position was Nina Tassler, who signed an agreement extending her arrangement with the company through 2017.
Making the announcement was CBS Corp. President and CEO Leslie Moonves, to whom Tassler will continue to report.
In a statement, Moonves said: “Nina’s creative instincts, programming savvy and leadership skills have helped form a hit-making machine that has fueled the Network’s success and benefitted the Company’s bottom line. She’s been a friend and colleague for 25 years, and I’ve witnessed first-hand the genuine and positive energy, as well as hands-on skills, she brings to every facet of the creative process. There are very few executives with her track record of consistently achieving high-level success in all forms of entertainment programming.”
Tassler had been president of CBS Entertainment since 2004.
The company said in its announcement that in her expanded role, "Tassler will lead the Network’s Entertainment programming across prime time, daytime and late-night, as well as program development in all genres, including comedy, drama, reality, specials and long-form. She will direct a growing year-round programming portfolio that now includes a full slate of original series in the summer and a newly created limited series and live event program unit. Tassler will also oversee Entertainment division matters in advertising and promotion, business affairs, consumer products, digital/interactive, diversity, publicity, scheduling and research."