WWE is searching for a new television home for “Smackdown,” “Raw” and “Total Divas” after negotiations with NBCUniversal failed to reach an agreement, reports Joe Flint on the Los Angeles Times’ Company Town.
NBCUniversal’s cable networks now air most of WWE’s content, the story says.
Flint reports: “That doesn’t mean that those shows will definitely be moving. Although NBCUniversal’s exclusive negotiating window with the WWE expired over the weekend, it still has limited rights to match a competing offer.”
The two sides are currently “far apart” on a price, with the WWE seeking a big increase in rights fees, the report notes.
“Although neither NBCUniversal nor the WWE would comment on their negotiations, in its marketing materials the WWE compares its audience to NASCAR, which recently signed a 10-year, $8.2 billion deal with Fox and NBC,” the piece adds.