A TV station in Omaha, Neb., has issued an apology over its handling of the missing Malaysia Airlines flight. According to The Hollywood Reporter, the statement from Hearst Television-owned KETV, an ABC affiliate, came after the station sent out a tweet invoking the TV drama "Lost" to help generate interest in the station’s coverage of the missing plane.
The station used a graphic from a promotional image for “Lost,” but changed the title to “Flight 370,” referring to the Boeing 777 that disappeared March 8, the story says. The tweet read, “What do YOU think happened to Flight 370?” (See the image below.)
The tweet was taken down, and the station apologized.
“While it was not intended to be insensitive we can see how it would be viewed that way in light of such a tragedy," the station said in a statement emailed to THR.
“Lost,” which ran for six seasons on ABC, was about the survivors of a fictional flight that crashed in the South Pacific.