"Good Morning America" veteran Sam Champion’s new program on Weather Channel is facing some headwinds, given its debut bombed with an average of just 207,000 viewers, The Hollywood Reporter’s Live Feed reports.
“That number would not be a huge bummer for Weather — it isn’t exactly a ratings force — were it not for the fact that ‘AMHQ’ actually fell 12 percent from the four-week time slot average,” the story reports. “And that’s following weeks of an aggressive marketing campaign from the network, which is actively trying to broaden its brand (and its audience).”
The ratings means that “AMHQ” ranked 80th in all of cable during its time period, below even a Lifetime rerun of “Frasier,” the story notes.
The show was also down in its demo, with the 25-54 ratings declining 14% from recent programming in the time period, the piece adds.
“Champion made a very high-profile exit from the top morning show, ABC’s ‘Good Morning America,’ back in December. His old stomping ground, an admittedly unfair comparison, outperformed him by 3,800 percent on Monday,” the story reports.