ABC’s "Good Morning America" is down to one holdout as it moves to lock in on-air personalities whose contracts are running out.
Writing on Deadline.com, Lisa de Moraes reports that the last holdout is Josh Elliott, after Lara Spencer signed a new contract to remain with the top-ranked morning show.
Elliott has less than four weeks left on his current contract, the story notes. “GMA” has been beating NBC’s “Today” in the ratings, and it’s said that Elliott is in talks with NBC about becoming a “sort of next-generation Bob Costas,” with a focus on both news and sports, de Moraes notes.
“Poaching members of the team credited with ending ‘Today’s’ 16-year ratings winning streak is only one of the ways in which NBC is going after its rival as it tries to return its morning infotainment show to the top spot,” she adds.
NBC is also trying to streamline booking of big “gets,” combining plans to showcase interviews across several properties, including “Tonight” and “Today,” the story notes.
The report notes: “‘GMA’ and ‘Today’ both have music concert series in late spring and summer, and booking for the two series is fierce.”