In what its cable network is calling an "unprecedented rise" in its viewership numbers, a drama series almost doubled its audience in key demos when Live+3 viewing was measured, up from its Live+same day numbers.
The show is BBC America's award-winning thriller "Orphan Black." The cable channel reported that the show "doubled its P2+ and A25-54 audience in Live+3 from Live+SD. The Live+3 audience totalled 1,577,000 (premiere and three replays over the weekend), including 927,000 Adults 25-54 and 909,000 Adults 18-49."
The show's April 19 season-two premiere had already registered "Orphan Black's" best-ever Live+SD delivery in adults 18-49 with 391,000, which increased 91% in Live+3 to 746,000, the network reported.
"Orphan Black" is BBC America's second-highest-rated series in the 18-49 demo, trailing only "Doctor Who."
"The Live+3 lift from Live+SD for the 'Orphan Black' season two premiere ranks #1 among all TV drama season premieres thus far in the 2013/14 TV season," the channel reported. "In Live+3, the season two premiere is now well ahead of the season one premiere in all three demos — up 41% in P2+, 52% in A25-54, and 65% in A18-49."
In an announcement, BBC America General Manager Perry Simon commented: “We have been overwhelmed by the tremendous critical and social media reaction to this show. Our viewers are some of the most affluent and tech savvy in television, and clearly a huge number of them set their DVRs to make sure they didn’t miss it.”