CBS on a Prime-Time Ratings Roll

Apr 8, 2014  •  Post A Comment

CBS is crowing about its ratings momentum since the end of the Sochi Winter Olympics, which gave rival broadcast network NBC a huge ratings bump.

The network announced that it racked up its third consecutive weekly sweep of the prime-time ratings in total viewers, adults 18-49 and adults 25-54. In Nielsen live plus same day numbers for the week ending April 6, CBS won the week by 3.5 million viewers and by 31% over its closest competitor. The network had seven of the top 10 programs in total viewers, and 11 of the top 20 in the 18-49 demo.

The network also noted that it has been No. 1 in total viewers for five consecutive weeks, and No. 1 in 18-49 in four of the past five weeks.

Examining the latest weekly results, CBS announced: "In viewers, CBS (10.08m) won the week by more than +3.5 million viewers, topping ABC (6.39m), NBC (5.72m) and FOX (3.99m). Among adults 18-49, CBS (2.1/06) finished +31% ahead of second-place ABC (1.6/05), +40% ahead of third-place NBC (1.5/04) and +75% ahead of FOX (1.2/04)."

The network added: "Last week, CBS had the top four broadcasts in viewers, seven of the top 10 and 14 of the top 20 (70%). Among adults 18-49, the Network had four of the top 10 and 11 of the top 20 programs, including #1 'How I met Your Mother' and #2 'The Big Bang Theory.'"

Season to date, CBS leads in total viewers, but NBC appears poised to finish the season as No. 1 in the key 18-49 demo. (See chart below.)

Here's the National Nielsen Summary for Prime Time for the week ending April 6 — Week 28 of the 2013-14 season:

Total Viewers (000)

CBS — 10,082                       
ABC — 6,391                         
NBC — 5,715                         
FOX — 3,991                         
                                                                                              
Adults 18-49 (rating/share)                                                                                              

CBS — 2.1/6                    
ABC — 1.6/5                    
NBC — 1.5/4                    
FOX — 1.2/4                    

Adults 25-54 (rating/share)

CBS — 2.8/8                    
ABC — 2.1/6                    
NBC — 1.9/5                    
FOX — 1.5/4                    
                                                                                                                                                          
National Nielsen Summary for Prime Time, season to date:

Total Viewers (000)

CBS — 10,837                       
NBC — 9,827                         
FOX — 7,740                                                                                                                         
ABC — 7,490                         
                                                                                              
Adults 18-49 (rating/share)                                                                                              

NBC — 2.9/9                    
FOX — 2.6/8                    
CBS — 2.4/7                    
ABC — 2.1/6                    

Adults 25-54 (rating/share)

NBC — 3.6/9                    
CBS — 3.3/8                    
FOX — 3.0/8                                                                                
ABC — 2.6/7                    
 

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