Discovery Communications has purchased a stake in a cable and online channel aimed at entertaining dogs, reports Variety.

The size of the investment wasn’t disclosed, but DogTV said it would use the funding to help market the network. Discovery and DogTV also have a strategic partnership as part of the deal, with the companies collaborating on programming for Discovery’s Animal Planet. Discovery will also help expand DogTV to more regions.

“We are always interested in expanding our audiences — human and canine — and developing innovative programming,” said Rick Holzman, executive vice president of programming and strategy for Animal Planet. “We look forward to working with DogTV for new mutually beneficial opportunities for man and man’s best friend.”

DogTV started last summer when it debuted on DirecTV. The channel is available a la carte for $4.99 per month on pay TV, or online for $9.99 a month, the story says.

The piece adds: “DogTV’s execs insists that dogs really do watch TV. The company cites a survey conducted by the American Kennel Club and IAMS dog food that found nearly half of dog owners said their pets showed ‘some interest’ in what was happening on the TV screen.”