Oxygen is adding seven reality shows to its programming lineup as part of its effort to attract young women viewers, reports the Los Angeles Times’ Show Tracker.
The network, which unveiled the new shows at a programming presentation in New York, is adding two competition shows: “Nail’d It,” which will feature nail designers competing for a $100,000 prize, and “Street Art Throwdown,” which will pit would-be Banksy-types against each other.
The piece reports: “The new projects were announced ahead of a rebranding later this year spearheaded by Frances Berwick, president of Oxygen Media, that is designed to target younger female viewers with programming centered on ‘authentic and relatable characters with extraordinary stories.’ Oxygen has the youngest-skewing audience of any women's network by about 8 years.”
Other new shows include “Fix My Choir,” which will feature former Destiny’s Child member Michelle Williams as she mentors struggling choirs, and “Funny Girls,” about female comedians trying to break into the male-focused Los Angeles comedy scene.
The other shows are "Sisterhood of Hip Hop," following female hip hop artists as they seek to break out; "My Crazy Love," about men and women who do "wild, crazy, romantic, eccentric and hilarious things" in the name of romance; and "Living Different," which focuses on women with unconventional lives.
Said Berwick: "The combination of Oxygen’s current momentum and upcoming rebrand will fully cement the network’s position with young female viewers. This new slate of originals will deliver on the freshness, authenticity, high emotional stakes and optimism that this demographic is looking for.”