A new cable drama series had a “surprisingly potent premiere” EW.com's Inside TV reports. The story reports that the WGN America series "Salem" bowed Sunday with 2.3 million viewers across repeat airings.
“As always, ratings are all about context and expectations," the report notes. "In this case, ‘Salem’ is the first original series ever produced by a cable network that many viewers have never even heard of and only covers 62 percent of the country.”
The first airing, which drew 1.5 million viewers, was up more than 600% from its Sunday night time-period average, the piece notes.
“These numbers far exceeded our expectations, especially given that we are currently only in 72 million homes,” said Matt Cherniss, President and General Manager, WGN America. “We look forward to seeing these numbers grow over the next few days with time shifting.”