Who Did Viewers Want to See Get Letterman’s Job? Study Reveals a Clear Front-Runner — and It Isn’t Stephen Colbert

Apr 14, 2014  •  Post A Comment

CBS may have thought Comedy Central's Stephen Colbert was the best choice to replace David Letterman on "Late Show," but Colbert wasn't the viewers' choice, according to a study analyzing social media.

Philly.com reports that the study by social media marketing firm Keyhole revealed a clear front-runner among possible viewer choices: Tina Fey.

Keyhole analyzed mentions with the hashtag #LettermanReplacements and concluded that Fey was by far the No. 1 viewer choice, with more than 32% of the mentions. Second place was a tie between Amy Poehler and Colbert, each with 10.9%.

Other top candidates included Ellen DeGeneres, Chelsea Handler, Conan O'Brien and Jon Stewart.

Here's the chart:

Letterman-Replacement-study.png

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