The pair behind a YouTube channel that has shot up to become the seventh-most-watched channel on the Internet video site received their first order for a television series.
Nickelodeon ordered 13 episodes of “ReactToThat” from the Fine brothers, according to The Hollywood Reporter. The show is similar in concept to the brothers’ “Kids React,” which shows children reacting to videos or old technology. (See the video clip below for an example.)
The brothers — Benny, 33, and Rafi, 30 — are also working on a pilot presentation for the SundanceTV and developing a food show for the Food Network, the piece adds.
Nickelodeon said the brothers will take “React” to “the next level” with a show that will be “entirely re-envisioned for television. In the new series, the 'reactors' not only watch and respond to viral videos, but pop out of the reaction room and into showdowns where the clips come to life as each reactor is confronted with a challenge based on the video they just watched."
In the clip below — one of the most popular installments of "Kids React," with almost 8 million views — youngsters try to figure out a Sony Walkman: