E! is working on a reality competition show featuring fashion icon Diane von Furstenberg, Variety reports. The show will air starting at the end of 2014 and has the working title “The DVF Project.”
Taped in New York, the show will give a “behind-the-scenes look at von Furstenberg’s empire as she and her team vet a group of ambitious young women,” the story says.
“Diane von Furstenberg is one of fashion’s most innovative designers and a true icon who inspires women to seize opportunities,” Jeff Olde, E!’s EVP of programming and development, said. “There is a magical, somewhat ‘Willy Wonka’ aspect to the world Diane wants to create with this show. That is if Willy Wonka were a fabulous, glamorous fashion icon willing to share her secrets with talented young women dedicated to learning them.”