How Did NBC’s New Thursday Night Comedy Do?

May 30, 2014  •  Post A Comment

NBC premiered its new midseason comedy series Thursday night with back-to-back episodes, and the program delivered a pair of decent (by summer standards) 1.3 average ratings in the key 18-49 demo, based on Nielsen overnights.

"It was the highest-rated summer comedy premiere on a big four network in five years, since ABC's 'The Goode Family' in May 2009, and outperformed most of the run of 'Sean Saves the World' and 'The Michael J. Fox Show' in the [9-10 p.m.] time slot," TVbytheNumbers.com reports.

Leading into the "Undateable" block, NBC's "Hollywood Game Night" ticked up 9% from a week ago to a 1.2 in viewers 18-49, and leading out from "Undateable," the network's "Last Comic Standing" drifted down 6% from last week's premiere to a 1.6.

Those numbers left NBC in a three-way tie for first place in broadcast prime time overall with CBS, which aired an all-repeat lineup, and Fox, which drew a 1.6 average in 18-49 for "Hell's Kitchen" but only a 0.9 for "Gang Related. Both Fox shows matched last week's numbers.

Off the pace was ABC, where a two-hour repeat airing of "The Bachelorette" settled for a 0.5 in the 18-49 demo while a fresh "Black Box" struggled to a series-low 0.7, losing 13% from a week ago.

For prime time overall, NBC, Fox and CBS tied for first place with 1.3 averages in adults 18-49, followed by Univision (1.1 average) and ABC (0.6). CBS's all-repeat slate carried the night in total viewers with 5.9 million, ahead of NBC (4.3 million), Fox (3.8 million), ABC (2.9 million) and Univision (2.7 million).

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