Hulu has hired a top executive from one of the company's chief rivals in streaming video. According to The Hollywood Reporter, Hulu hired marketing executive Jenny Wall as senior vice president and head of marketing.
Wall will oversee brand strategy and acquisition and retention channels, the piece adds. At Netflix, she was head of its global creative team and led the “Watch Responsibly” brand campaign, as well as campaigns for original programs such as “House of Cards.”
“Jenny is a really passionate person — her energy is infectious. And she is a risk taker," wrote CEO Mike Hopkins in a blog post. “Second, she is both strategic and creative — a hybrid. Throughout her career, she’s been attracted to opportunities that enable her to creatively propel businesses toward the future.”