The film-listings brand Moviefone — known for its booming Mr. Moviefone voice — has relaunched with a new focus on television, reports the Los Angeles Times’ Company Town.
AOL launched the new Moviefone website and apps Monday, with the service offering TV show listings in addition to its movie listings, so that viewers can find "live" programs such as “The Big Bang Theory” along with on-demand viewing options on Netflix and other services.
The relaunch was done in partnership with Whalerock Industries, the Santa Monica media and tech company. The Moviefone brand is also looking for a new voice to represent the service, and offering an open casting call for people who text “Star” to 265265.
“The line between television and film content blurs more every day," Lloyd Braun, chief executive of Whalerock Industries, said in a statement. "Consumers have a dizzying array of choices in determining what and where to watch their favorite TV shows and movies. We believe the new Moviefone will become an essential tool in helping consumers make that choice."
The 25-year-old brand was founded by Russ Leatherman, who was known for his loud recorded greeting, “Hello, and welcome to Moviefone!” The brand, which was bought by AOL in 1999 for $388 million in stock, shut down the phone line in February.