Will This Be the Secret to Avoiding Pledge Drives? PBS Developing Streaming VOD Service

May 12, 2014  •  Post A Comment

PBS and its local stations are working on their own version of a video-on-demand service, with streaming video that will be available to members of local PBS stations, reports Elizabeth Jensen in The New York Times.

Jensen writes: “The service, which is being referred to as M.V.O.D., for Member Video On Demand, is not expected to start widely before next spring. It will not replace the free on-air channel or the free online replays that PBS offers at PBS.org and on its Roku channel.”

The service is designed to reinforce the notion that members are investors in PBS programming, Jensen writes. It also aims to make the network’s shows more convenient to watch for members, she adds.

One convenience may be to help avoid some of the on-air pledge drives, the report notes.

“The service is unlikely to obviate the traditional, and not-always-beloved, on-air pledge drives that public television stations have used for years. But with additional options, viewers can more easily avoid the drives,” Jensen writes.

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