ABC Rolls to Prime-Time Win as NBA Finals Continue to Show Strength

Jun 11, 2014  •  Post A Comment

The NBA Championship Series between the San Antonio Spurs and the Miami Heat continued to show strength in prime time Tuesday night, as ABC rolled to an easy win over its broadcast competition, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that Game 3 of the Finals, in which the Spurs held off the Heat to gain a 2-1 edge in the series, matched last year's preliminary number, a 4.9 average. That was down 2% from Sunday's Game 2.

The report notes that the numbers will be subject to more than the usual adjustments due to the nature of live sports programming.

ABC's "Jimmy Kimmel Live: Game Night" fell 21% from the number for last year's telecast before Game 3, settling for a 1.9 in the 18-49 demo. "NBA Countdown" drifted up 4% to a 2.4.

Second-place NBC saw its two-hour "America's Got Talent" slip 10% from a week ago to a 2.6 average in 18-49, while "The Night Shift" matched the 1.5 delivered by last week's premiere.

Fox struggled to a fifth-place finish among the broadcast networks, as "Riot" and "I Wanna Marry Harry" both came in with modest 0.4 averages in adults 18-49 — matching last week's numbers for both shows.

CBS was in repeats, with its best number being a 0.9 in the 18-49 demo for "NCIS."

For prime time overall, ABC's 4.0 average led the way in viewers 18-49, followed by NBC (2.2 average), Univision (1.1), CBS (0.8), Fox (0.4) and CW (0.3). ABC edged out NBC in total viewers, averaging 10.1 million to NBC's 9.9 million, followed by CBS (6.5 million), Univision (2.8 million), Fox (1.1 million) and CW (678,000).

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