Hoping to succeed in the "cut-throat smartphone market, where both Facebook and Google experimented and flopped," Amazon today rolled out its new Fire Phone, Ad Age reports.
Announced by Amazon CEO Jeff Bezos during a highly publicized event at the company's headquarters in Seattle, the new 4.7-inch device features a number of innovations.
"Mr. Bezos proceeded to tick off the features of the phone, claiming its camera is superior to those from Apple and Samsung," the story reports. "The phone will also incorporate content from FireTV and Amazon's recently launched Prime music streaming service. … The phone also comes with a 3-D-like feature, called 'dynamic perspective,' that appears to provide depth for the lock screen and maps based on the way users tilt the phone. It also works for shopping."
But the new phone's "biggest new trait," according to the Ad Age report, is its Firefly feature.
"Firefly is a feature tailored to the Fire Phone, synced with the online retailer's main line of business," the story reports. "Mr. Bezos pointed the phone at various objects: a book, a CD, several board games, a package of Kosher salt, dishwashing detergent and a Nutella jar. The feature recognizes the UPC code and links directly to a sales feature inside Amazon. It also includes a music-recognizing feature, with iHeartRadio, that identifies songs and TV then links to Amazon's store."