The Daytime Emmy Awards won’t air on TV this year, but will stream online after failing to secure a deal for television, reports the New York Post.
The 41st annual ceremony will be the Daytime Emmys' first Web-based broadcast. For the past two years the ceremony aired on HLN, but ratings plunged after it moved to cable. When it was on CBS before moving the HLN, the telecast drew 5.4 million viewers. But the number shrank to 913,000 on HLN last year.
The ceremony, put on by the National Academy of Television Arts & Sciences, will be available for streaming June 22 at 8 p.m.
NATAS Chairman Malachy Wienges put a positive spin on the development, saying in a statement: “We are confident that the expert team we’ve brought on will flawlessly execute an evening that celebrates the outstanding talent being honored and allows fans to be a part of the action."