DreamWorks Animation has bought the rights to a venerable cartoon cat whose career in entertainment goes back almost a century. The Los Angeles Times’ Company Town reports that the company bought Felix the Cat, the popular black-and-white cartoon creature who was created during the silent film era.
The cat, created in 1919, was bought for an undisclosed amount from Felix the Cat Productions, which is owned by Don Oriolo. His father, Joe Oriolo, bought the character in the 1950s.
The acquisition was announced by DreamWorks Chief Executive Jeffrey Katzenberg at a speech Tuesday. He said the company plans a fashion line based on the cat’s image.
"Felix really goes beyond evergreen status and rises to something even more uncommon, as he is a true icon," Katzenberg said at Licensing Expo in Las Vegas. "We plan to make him one of the most desired fashion brands in the world."