"Learning how your TV station connects with its community and all the offers from the networks and syndicators" were two big takeaways cited by at least one TV station executive who attended the recently concluded PromaxBDA TV Station Summit in Las Vegas, writes Paul Greeley, whose MarketShare column can be found at TV NewsCheck.
This particular comment, writes Greeley, comes from "Sarah Bono, a creative services producer from The Networks of the Mid-Missouri stations in Columbia, KMIZ, the ABC affiliate, and KQFX, the Fox affiliate."
The story continues, noting that Bono's "favorite sessions were for the new talk show, 'The Real,' Graeme Newell’s Revelations from Neurological News Marketing and the 'how to do things on the cheap' session, Something for Nothing. 'It’s been a very positive experience,' said Bono, 'I’ve got a lot of ammo to come back with.'
Greeley also notes that according to "just about everyone I talked to, the summit was a success, with more than 1,200 people attending, up from previous years.
"The networks represented included ABC, CBS, NBC, Fox, CW and Telemundo. Most of the station groups were also in attendance: CBS Owned Stations, Gannett, Gray, Journal, LIN Media, Media General, NBC, Nexstar, Raycom, Scripps, Sinclair, Telemundo, Tribune and ZGS Communications."
To read more about Greeley's thoughts about the Station Summit we urge you to click on our link above and read his original article.