Fox Television Stations Senior Vice President and President of Programming Frank Cicha told The Hollywood Reporter it was clear before the end of a six-week test run for Kris Jenner’s talk show “Kris” that the show wasn’t going to work out.
“I think she was pretty uninteresting [on camera],” Cicha said. “That was one where [sister company] 20th Television tried to capitalize on a name. … When the camera was on she looked not just like a deer in the headlights, but like a deer that already got hit.”
Despite the tough words, he also praised Jenner for her hard work and handling all the press and publicity for the program. He also said she improved while on-air during the course of the test run, but noted that ratings were subpar until Kanye West appeared on the show.
“When you added it up, it wasn’t a show that made sense for us,” he said.
Cicha said he has a good feeling about “The Real,” which was tested for four weeks last summer on Fox stations. It’s described as a younger-skewing “The View.”
“I’d bet on this one because of the work that went into the casting,” Cicha said. “Diversity is a positive, especially in our markets. They also got a cable presence that will help sustain it from an economic standpoint.”
“The Real,” whose hosts include Tamera Mowry-Housley and Tamar Braxton, will air on BET in September as well as in national syndication.