Don't click (nor scroll down to the rest of this item) if you don't want to see the artwork, which some have described as gross. … The FX Network will bow to public pressure and change the artwork on billboards for its upcoming series "The Strain" after getting negative feedback, Alex Ben Block writes in The Hollywood Reporter.
The controversial artwork features a person's eye with a worm coming out of it. It has been widely criticized on social media.
In a statement, an FX spokesman said: “We are in the process of replacing the key art for 'The Strain' on outdoor media in several locations."
FX did not reveal how many billboards would be replaced.
The report quotes a complaint by Kate Aurthur of BuzzFeed, who wrote: “As a parent of small children — not to mention an adult human being who hates worms coming out of eyes — I’m surprised to see this image on public streets. I live in fear of my 4-year-old noticing it (he would cry, literally) and have taken to driving out of my way to avoid places where I know the billboard is … And I am not alone!”
A Tweet by screenwriter Kristin Smith reads: “Seriously, The Strain? I have to look at your disgusting eyeball billboard when I drive? Are you trying to make me crash and die?”
The series, based on a vampire novel by Guillermo del Toro and Chuck Hogan, is set to premiere July 13, with del Toro and Hogan involved in the production.
"Del Toro reportedly first wanted to make 'The Strain' as a movie but was unable to get it financed so instead, at the suggestion of his agent, turned to TV," Ben Block notes.