In a development that spotlights how far digital distribution has come in just the past few years, Hulu is reportedly in talks to buy a comedy series written, produced and possibly directed by Judd Apatow, reports Joe Adalian in New York Magazine.
A pilot for the project, tentatively called "Love," has been written by Apatow, actor and writer Paul Rust of “Super Fun Night” and “Brooklyn Nine-Nine” writer Lesley Arfin. Rust is slated to co-star, and “Community” actress Gillian Jacobs is in discussions to also star, the story notes.
Adalian writes: “Should Hulu close the deal for ‘Love,’ it would be a big get for the new content team at the streaming service, led by former Fox and Warner Bros. exec Craig Erwich. It would also underscore just how much digital players such as Netflix, Hulu, and Amazon have arrived: A couple years ago, the idea of Apatow doing a full-fledged show for the internets would've been deemed ridiculous by most Hollywood insiders. Now? Pretty common.”
The report adds: “As for what the potential series is about: A person familiar with the pilot script describes ‘Love’ as a character-based comedy revolving around relationships, romantic and otherwise, with one (very messed-up) couple in particular at the center. And, because this is Judd Apatow, the pilot script has a couple of bad words and talks a little bit about s-e-x."