A cable TV channel is about to unleash what's being described as a merchandising "frenzy" to make the most of a franchise that has become a cultural phenomenon: Syfy's "Sharknado" TV movies.
TheWrap.com reports that Syfy is working with more than 20 merchandising partners and will sell Sharknado merchandise in 1,000 retail outlets, including Walmart.
“So get ready for ‘Sharknado’: the T-shirts. And posters. And jewelry. And Halloween costumes. There are 45 retail categories in all,” the piece reports.
Said Jeff Li, vice president of SyFy Ventures: "Whether it's crazy hats, jewelry or boxer shorts, Syfy fans simply can't get enough of 'Sharknado.' We listened. Now we've given them what they want. As ‘Sharknado’ consumed social media last year, now it is swallowing up the world of merchandising. This wide range of products underscores the insatiable public appetite for 'Sharknado.'”
The second “Sharknado” film — “Sharknado 2: The Second One” — will air July 30 on Syfy.