NBC Wraps Upfront Negotiations, Secures Volume Increase and Steady Price Hikes

Jun 24, 2014  •  Post A Comment

NBC has concluded its upfront ad sales negotiations, and Ad Age reports that the network brought in commitments totaling about $2.5 billion — an 11% increase from a year ago.

The network reportedly secured rate increases in the 7.5% to 8% range, on a par with last year's price hikes and well above the 4% to 5% recently obtained by ABC.

Please click here to read the full Ad Age report.

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