Debmar-Mercury has booked summer plans for the daytime talk show “The Wendy Williams Show.” Deadline.com reports that the show will continue in production through July, marking a second consecutive summer of production for the show.
“The syndicated talker, which has been renewed through 2017, is coming off its best metered market share, up 50% since its first May book in 2010. With a 1.4 metered market household rating and 5 share in the most recent sweeps, 'Wendy' was up 9% year-over-year,” the story notes.
“We believe the ratings strength we’ve seen over the past season and during the May sweeps, despite having weaker lead-ins, is due in part to remaining in year-round production since last summer,” Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein said in a statement. “By keeping the lights on throughout June and July, in a quiet period traditionally reserved for first-run shows to take their summer hiatuses, we intend to once again follow a strategy that has worked very well for us this past year.”