TVbytheNumbers

ABC’s All-’Bachelorette’ Lineup Claims a Prime-Time Win

Jul 29, 2014  •  Post A Comment

ABC reaped prime-time ratings gold out of three hours of “Bachelorette”-related programming Monday night, eclipsing reality-heavy lineups on a number of rival broadcast networks, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that the two-hour “Bachelorette” finale delivered a 1.9 average in viewers 18-49, up one-tenth of a ratings point from last week but a hefty seven-tenths below last year’s finale. The 10 p.m. wrap-up show “The Bachelorette: After the Final Rose” posted a higher average than the finale itself, a 2.1, down four-tenths from the year-ago number.

Fox and NBC finished in a tie for second place for prime time overall, with both networks running all reality shows. Fox’s “MasterChef” ticked down one-tenth from last week’s season high to a 2.0 average in 18-49, while “Hotel Hell” held steady with a 1.5.

NBC’s two-hour “American Ninja Warrior” matched ABC’s “Bachelorette” wrap-up show for highest-rated program of the night on broadcast prime with a 2.1 average in the 18-49 demo, while NBC’s premiere of “Running Wild with Bear Grylls” managed only a 1.4 at 8 p.m. That was down one-tenth from last year’s premiere of “Get Out Alive with Bear Grylls.”

CBS sat out the reality derby with a mostly repeat lineup and fell off the pace, finishing fifth overall behind its big four rivals and Univision. CBS’s only fresh program was “Under the Dome” at 10 p.m., which equaled the series-low 1.5 average from last week in adults 18-49.

For prime time overall, ABC’s 2.0 average was the best of the bunch in the 18-49 demo, followed by NBC and Fox (both with 1.8 averages), Univision (1.4) and CBS (1.1). ABC scored a comfortable win in total viewers with 7.7 million, topping NBC (5.4 million), CBS (5.0 million), Fox (4.8 million) and Univision (3.4 million).

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