Fox Scores a Big Win With MLB All-Star Game

Jul 16, 2014  •  Post A Comment

Fox's coverage of Tuesday night's Major League Baseball All-Star Game gave the network a big win over its broadcast competition in prime time, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that Fox's game coverage earned a 3.0 average rating in 18-49 from 8-10 p.m. The report notes that the numbers are subject to more than the usual adjustments due to the nature of live sports programming, but Fox's preliminary figures place it well ahead of its rival networks.

NBC came closer than anyone else, pulling a 2.0 average in viewers 18-49 for the two-hour "America's Got Talent" recap show, which went head-to-head with the ballgame. But "Talent's" number was down a hefty six-tenths of a point from its previous Tuesday original.

Leading out from "Talent," NBC's "The Night Shift" delivered a 1.2 in the 18-49 demo, slipping one-tenth from a week ago.

CBS aired an all-repeat drama lineup and settled for a tie with ABC for third place in prime time overall.

ABC's two-hour "Extreme Weight Loss" was off two-tenths from last week in adults 18-49 with a 0.9 average rating, while its "Celebrity Wife Swap" held steady with a 1.0.

For prime time overall, Fox's 3.0 average was the class of the field in the 18-49 demo, followed by NBC (1.7 average) and then CBS and ABC (both with 0.9 averages). Fox led total viewers with 11.0 million, followed by NBC (7.7 million), CBS (6.4 million) and ABC (3.5 million).

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