A key executive at NBCUniversal’s cable channel Esquire Network has exited the channel. Deadline.com reports that the network’s head of digital, Rob Juster, is out.
Juster moved to Esquire after NBCUniversal shifted the Style Network to the male-focused Esquire last fall and decided to stop programming G4, which focused on games, the story notes. Juster had spent a decade at G4.
The piece reports: “It has been a slow build for Esquire, which lost more than 60% of the Style audience after the September 2013 switch. As it has been adding originals, the channel has made inroads in young demos, posting three consecutive quarters of growth among adults 18-49 and adults 18-34 and logging its best month yet in June in demos and total viewers.”
The report notes that Esquire averaged 85,000 total viewers in prime time in the second quarter, vs. 126,000 for Style and 120,000 for G4 for the same quarter a year earlier.
“The network’s top series in the adult demos is G4 import ‘American Ninja Warrior,’” the report adds.