After conquering reality TV, jewelry, clothing and cosmetics, Kim Kardashian has now racked up another conquest: video games.
Bloomberg reports that following the June 25 release of Kim Kardashian: Hollywood, the reality television star has become a star in the gaming world as well. The game has risen as high as second among the most-downloaded free-to-play games at Apple’s U.S. App store, which has driven up shares of the game’s maker, Glu Mobile, the piece reports.
“It might be our biggest game of the year,” Chief Executive Officer Niccolo de Masi told the publication. “We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”
The game features a virtual Kim Kardashian, who takes players inside Hollywood and gives them advice on how to become an A-list star. In the game, she tells users, “Dating famous people will get you more fans, too.” In real life, Kardashian is married to rapper Kanye West.
The free game makes money by selling in-app purchases, such as buying a trip to Beverly Hills or buying a necklace and clothing, the piece notes.