THR

Shakeup in the Cable News Ratings

Jul 30, 2014  •  Post A Comment

The ratings among the cable news channels have seen some movement in July. The Hollywood Reporter’s Live Feed reports that CNN reclaimed its No. 2 position to Fox News during the month, according to most key ratings measures, surpassing MSNBC.

“What’s most disconcerting for MSNBC might be its total day average among the news demo of adults 25-54. Dropping 33 percent from July 2013, it actually ranked below HLN by 16,000 viewers for No. 4 status,” the piece reports.

Still, it wasn’t a strong month for most networks. CNN, MSNBC and HLN were all down by double digits in the key demographic compared with a year ago, the story adds.

“July proved to be full of breaking news, with the ongoing crisis in the Gaza Strip and the downing of Malaysia Airlines Flight 17 occupying significant coverage from all during the second half of the month. The ratings losses that have been logged were somewhat lessened by the lifts seen in the last two weeks,” the article reports.

The report notes that some of the individual races also posted interesting results.

“In the morning, CNN’s ‘New Day’ overtook MSNBC’s ‘Morning Joe’ in the key [25-54] demo, 93,000 to 79,000 viewers. At 5 p.m., FNC’s ‘The Five’ hit its third month at No. 1 among total viewers across all of cable — beating Nickelodeon’s longtime vet and kid-pleaser ‘SpongeBob SquarePants.’”

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