Why Networks and Studios Are Waging a ‘Battle Royale in Ad Spending’ as Emmy Nominations Loom

Jul 8, 2014  •  Post A Comment

With the Emmy nominations slated to be announced Thursday, television networks and studios have been spending millions to get their shows noticed, even though an Emmy win “has little influence on television ratings,” reports the Los Angeles Times’ Company Town.

“The crowded field for an Emmy is causing a battle royale in ad spending, with some networks budgeting as much as $3 million on ‘For Your Consideration’ campaigns,” the story notes.

Recent expansion in the number of outlets providing original programming has led to a huge increase in the number of shows submitted for nominations. In 1992, only 29 shows were submitted for outstanding drama; this year, that number has jumped to 108 shows, the story says.

While an Emmy win enhances a network's status, it also improves its ability to attract top projects and talent. And it can add “heft” when shopping for syndication rights, the story adds.

"All broadcasters want to be associated with quality and an Emmy gives that distinction," Warren Littlefield, the former NBC head of entertainment and a producer on FX’s "Fargo,” told the publication. “It gives a network or a studio bragging rights."

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