The state of New Jersey’s “Department of Consumer Affairs says that Telebrands, the company which created the ‘As Seen On TV’ marketing concept, has violated certain terms in the Consumer Fraud Act,” reports Tech Times.
The article reports: ‘The five-count civil suit states that the company had performed deceptive practices by charging consumers for merchandise they did not intend to purchase and for initiating product prices that are deceptive.”
The story adds: “Investigators made undercover purchasing of products from Telebrands and found that the company’s automated ordering system would coerce the caller to purchase as much as 7 more products. Calls are said to last for a half-hour and more. Customers who wanted to talk to a phone operator are usually unsuccessful to gain connection.”
Telebrands’ response, the story notes, was a comment from Telebrands President AJ Khubani, saying: ‘”Consumer satisfaction is always our top priority. We are confident that this matter with the state of New Jersey will be resolved in short order.”
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